A business card for photographers is a way to network, share their contact information, or a way to ask for a referral. So, what exactly should a photographer put on their business card so that people can remember them?
Let's dive into the world of visiting cards for photographers and uncover the elements that will leave a lasting imprint on potential clients and fellow creatives alike.
Business cards for photographers: what to include?
1. Your name and title:
It is obvious that your business card will have your name and your title as a professional. Make sure to add your specialty, for example, if you specialize in a specific area of photography, such as weddings, landscapes, wildlife, etc., include that information on your business card like “Senior Wedding Photographer”, “Wildlife Photographer”, etc.
2. Contact details:
Contact information is also one of the basic but important things on a photographer's business card. Your contact information should consist of the following:
- Phone number: A direct approach for potential customers to contact you is by phone, so you should give your active phone number. If you have a Skype account, include that for the ease of customers abroad.
- Email address: Include a business-related email address to represent your photography business.
Consider the scope of your photography business. If you primarily work locally and want to attract clients from your immediate area, including the office or studio address can be beneficial, so that you can have a meeting or do a photoshoot in person. On the other hand, if you serve a broader, national, or international clientele, the address may be less relevant.
4. Logo and branding:
Consistency in branding is key. You should incorporate your logo and brand colors onto your business card to reinforce your professional identity. Your logo should be visually appealing and reflect the essence of your photography style. You can also have your visiting card’s look and feel in line with your specialty. Like, if you are a wedding photographer, your visiting card can be designed accordingly.
5. Services offered:
A brief list of the photography services you provide can be a helpful addition to your business card. You can mention on the card that you offer pre-wedding shoots, weddings, portraits, etc., or that you offer additional services such as videography, printing photos, and making physical albums.
6. Social media URLs:
You should print the URLs of your social media accounts on your business card so that potential customers can check them out. This can help increase visibility, gain new followers, and ultimately lead to more bookings.
7. QR code of your digital business card:
As a photographer, the easiest way to showcase your skill is by showcasing your portfolio. You can easily achieve this via the wCard digital business card, where you can show your portfolio, both in the form of photos as well as videos. To connect your paper visiting card to your digital business card, you can print the QR code of your digital business card over your paper visiting card. So, your potential client can easily scan it and immediately check your portfolio.
Now, let’s talk about what a photographer should put on their digital business card to get the attention of potential clients.
Digital business card for photographers: What to include?
The best digital business card for photographers is wCard. This is because of the multiple features that wCard provides that are helpful for photographers to showcase their work efficiently and attract new clients easily.
First, let's take a look at how quick and easy it is to create an online business card.
After adding the basic details like name, contact information, profile picture, etc., there are more things that you can add to your digital business card to make it a lead-generation machine.
1. Add your YouTube videos:
You should add your YouTube videos to your digital business card so that people can see your work virtually. This will give you an edge over your competitors. These are some of the video styles which you can add:
- Behind-the-scenes: You can take your viewers to behind the scenes of a photoshoot or a photography session, giving them a glimpse into your creative process. Here is an example of the wedding BTS shoot that you can add to your digital business card:
- Editing demonstrations: Show your audience how you enhance and edit your photos. You can walk them through the steps you take to achieve certain effects or styles. Have a look at the example below:
- Client testimonials: Feature satisfied clients in video testimonials, where they share their experience of working with you and the quality of your work. This can help build trust and credibility for potential clients.
These are some basic YouTube video ideas that you can add to your digital business card, you can also add other videos specific to your niche in photography. Have a look at how your videos will look on the digital business card.
2. Use the photo gallery option to upload the album of the latest photoshoot:
It is a good idea to upload your most recent and best photoshoots as your portfolio. You should make albums of different categories of the photoshoots that you do in your niche. Since photography is a virtual thing, you can only attract more clients by showing your work virtually. In the photo gallery option, you can upload multiple photos like 6, 12, 18, 24, etc in a single link. This makes showcasing your different photoshoots in a more professional and streamlined way. Take a look at the pictures below to have an idea of how you can do it by using wCard’s “Photos Gallery” option
Here is how you can upload multiple photos in wCard:
- First Add a page named “Portfolio” or “My Work” in the Content section.
- Then click on “Add section”
- Then select “Photos Gallery”. Here you can add multiple photos and name the heading according to your photo collection.
After uploading the images of different collections, this is how it will look on your digital business card.
3. Add a quick WhatsApp chat link:
You can add as many options as you want for contacting you like your phone number, email address, etc. In addition to these, you should also add a quick WhatsApp chat shortcut, so that people can contact you quickly even without having to save your phone number.
4. Display your awards, certifications, and recognition:
You should add any relevant certifications, rewards, or recognitions that you might have got, or the certificates of the specific courses that you might have completed in honing your photography skills. This will let your potential clients know that you are an experienced and recognized photographer.
5. Add your social media links:
If you want your potential clients to know more about you and what people say about you, you should include your social media links in your digital business card. This not only strengthens your professional image but also fosters trust and builds connections with your audience.
Here is how to add social links in the wCard:
Photography is a very competitive niche and a photographer needs to make an impact from the very first impression. This can be achieved by having a well-designed paper business card, coupled with a feature rich digital business card that can effectively showcase your work. Both combined together would help set you apart from your competition.